Website images represent your brand
It is often very tempting to take your own images to save on time and costs. This can actually in the long run cost you far more time and money by not hiring a professional, resulting in low quality images and creating the wrong impression of you and your business. Your website is your shop window, make it one that potential customers want to look at.
Your photographer will know, how to get the best from your images, from the best lens to use, the most ﬂattering lights to use. They will give advice on best time of day to shoot, where the sun sets, what to wear etc. All the way through to professionally edited images, that will be sized exactly the way you need them for whatever purpose the images are intended.
A professional photographer has put many years of training onto learning their craft. They know their equipment inside and out. True professionals are constantly updating their equipment and techniques. They never stop learning and moving forward.
Your customers want to get to know you
While stock photos are certainly helpful for some purposes, they are not the best way to showcase your business. You really should be showing images of you and your business and stand out from the crowd. Create the right impression. Show oﬀ your business, your team, your products and you.
Professional Images can get you seen on the web
Your business is found through Search Engine Optimisation (SEO). Images can make your website content more powerful and engaging, thus enhancing how you are seen and found on the web. Optimised images can help your website get found in the image results like 'Google Images' and perform better in the overall search results. Profession high quality images is crucial for the user experience side of SEO.